'Gieves'
was a sub-brand developed by Gieves & Hawkes aimed at
the younger man looking for the tradition and craftsmanship
of Savile Row tailoring. Anthony was asked to design an
architectural brand image which would sit comfortably within
the Gieves & Hawkes shops while distinguishing 'Gieves'
as a more cutting edge product.
Drawing on keywords of tradition, detailing, Savile Row,
and craftsmanship, Anthony developed a design for a back
screen of quarter-sawn English oak with an ebony inlay motif
of an enlarged acanthus leaf or a Hokusai wave, suggesting
a Braggadoccio flourish.. Backlit glass cantilevered shelves
give the illusion of laser beams.
/continued...
|
